Sea Rescue Magazine
`Twas brillig, and the slithy toves
Did gyre and gimble in the wabe:
All mimsy were the borogoves,
And the mome raths outgrabe.í
A little fun to start the summer, Lewis Carrol probably captures the wrestle that we have with rescue services in a complex South Africa. Itís often difficult to make sense out of whatís going on around you!
What is certain is that the NSRI is more relevant today than it was 50 years ago, more people and children drown today than ever before and itís our vision that nobody, particularly children, should drown. It is unquestionable that we impact on millions of lives and that the value that we bring to society is no small drop in our ocean but the hard work continues!
Relevance as a nonprofit rescue organisation in the South African context has many dimensions. As they say, content is king, and context is King Kong Ė we have to view ourselves in the very unique and particular context of being and living in a beautiful but challenging society.
Every year in September we bend our heads, examining the way we do business and provide services, with an eye on forward strategy to achieve our vision. Itís a hard, critical, honest reflection that is a foundation to a strategy that has all the components of being inquisitive, expansive, prescient, inventive, inclusive, demanding and discovering!
There can be no doubt that it is our volunteer culture, passion and enthusiasm that fuels the NSRI. Top that with well-considered strategy and we have the ingredients to succeed.
We view you as an integral stakeholder in evolving our strategies as we invest in green technology and in our property, extend our operational capabilities with new rescue craft and services, expand our operational footprint, adopt strict corporate governance guidelines, invest in ICT, communicate with a broader range of stakeholders in multiple media and languages, develop mentoring programmes, diversify funding streams, teach water safety and swimming, solve emergency communication problems, invest in training, and continue to transform and maintain relevance and assure sustainability as an essential service to the South African community.
Thank you for your support, without which many would not see the new year! Have a safe and happy holiday!
DR Cleeve Robertson, CEO, Human Being, Physician, Diver!